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At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

This position can be based across EMEA North - Benelux/France/Nordics/UKI

 

Role Overview

We are seeking a strategic and results-driven Cloud ERP Demand Management and Program Specialist to drive pipeline growth and support transformational initiatives across EMEA. This role will focus on building demand generation strategies for Cloud ERP and Business Suite solutions, ensuring pipeline health, and supporting customer transformation journeys with a strong emphasis on innovation, data and AI.

 

The ideal candidate will collaborate closely with Market Units (MUs), partners, and hyperscalers to execute demand management programs, and drive pipeline acceleration, while ensuring alignment with regional and global initiatives.

 

Key Responsibilities

 

1. Demand Management

Build and execute strategies to expand the Cloud ERP and Business Suite pipeline across UKI, France, Benelux and Nordics, achieving the 4X KPI and Pipeline Health metrics. Track key opportunities ("Big Bets") in assigned MUs and develop cloud migration strategies. Define initiatives and collaborate with sales teams to grow the Cloud ERP Solution Area pipeline and address any gaps. Activate initiatives aimed at transitioning on-premise maintenance customers to cloud, with emphasis on the End of Maintenance scenarios. Take ownership of demand generation programs – including speaking engagements, customer meetings, and execution within Clusters/MUs – to ensure measurable pipeline impact. Drive pipeline generation and acceleration through sales plays, campaigns, events, and collaboration with System Integrators to augment capabilities. Partner with select hyperscalers and partners to co-develop and execute demand generation activities.

 

2. Strategic Transformation

Provide program support to the EMEA leadership team to progress key initiatives that support the growth and competitive positioning of the Business Suite portfolio, focusing on AI, data and applications, including but not limited to, enablement, content creation and communication. Collaborate with Customer Evolution and Customer Success teams to align and drive joint activities, particularly around the MOVE and CAS initiatives. Support pipeline health management by qualifying and progressing CQ+1 and CQ+2 deals from phases E/F to D/C.

 

Key Qualifications and Skills

 

Experience: 8+ years in Cloud ERP, Enterprise Applications, or related SaaS solution sales, business development, or demand generation roles. Expertise: Deep understanding of SAP's Cloud ERP portfolio, Business Suite, AI, oCFO and BTP. Strategic Planning: Strong ability to create and implement business and demand generation plans aligned to KPIs and regional goals. Execution Excellence: Proven track record of successful campaign management, event execution, and pipeline acceleration. Collaboration: Strong cross-functional collaboration skills with sales, marketing, partner ecosystem, and global/regional functions. Communication: Excellent verbal, written, and presentation skills with the ability to influence senior stakeholders and external partners. Customer Focus: Ability to build customer-centric initiatives and engage directly in customer transformation journeys.

 

 

​Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 415488  | Work Area: Presales  | Expected Travel: 0 - 30%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: Virtual - Belgium #LI-Hybrid.