Role purpose

Designing campaign and contribute to Growth Initiatives by leading the processDevelop marketing campaign to contribute to the delivery of the business objectives in the scope of Field Crops Business and lead the implementation of the campaign activities to meet annual sales and market share objectives To drive performance of Campaigns, Channel and ensure effective pricingInteract with Channel Partners by ensuring effective NK brands launch and promotion and rolling-out selected PULL activitiesContribute in the shaping of the marketing objectives in the frame of the campaign and activities to support the attainment of the financial objectives along with the Sales TeamEffective resource allocation and budget managementProvide grower and channel partner insights to be the voice of the market and force of proposition in generating unique and differentiated approaches

Accountabilities

Lead the development of innovative integrated campaigns through the leadership of campaign team to deliver targeted and actionable campaigns and enhance the delivery of the growth strategy for countryDesign and develop brand campaigns by using customer insights,Lead the development of marketing activities, clear plans with the appropriate activities to meet campaign initiatives.Responsible for managing the budget, ensuring optimum efficiency and value for money, producing a plan and monitoring expenditureCommunicate campaign plans to the commercial teams to ensure effective implementation and co-ordinationResponsible for full campaign management process to maximize efficiencies and effectivenessEnsure all campaigns have the appropriate level of actionable measures and a pre planned 360 review process includedWork with Marketing Communication for PR, advertising, ensure alignment of theme and key messages, to implement A&P activitiesDevelop a campaign calendar and planning across countryOwn and frame the content of Campaign Marketing to ensure alignment of stakeholders (e.g. Sales Team, Marketing) & Channel Partners (e.g. Distributors, Retailers, Key Accounts )Ensure views from Channel Partners are being taken into consideration when defining campaign to maximize leverage and alignmentActively contribute in the launch of campaign activities supporting Sales Team and being involved with Channel Partners (e.g. Distributors, Retailers) as appropriated and defined with Sales TeamWork closely with Digital Marketing to ensure that communication and digital flow are adapted to seek advices whenever appropriate when designing Campaigns.Work with Marketing team while developing the market strategy and execution across the business
Company Description

Syngenta Seeds is one of the world’s largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs.

Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions.

Syngenta Seeds is headquartered in the United States.

Qualifications

Knowledge, experience & capabilities

Critical knowledge

Bachelor’s degree in agronomy or businessMarketing (concepts, marketing mix principles, etc.) / Segmentation (concept and application)Agribusiness experience: knowledge of cropping practices and corn productsGeneral product management (marketing mix).Knowledge of Business to Business marketing gained through experience of different promotional techniquesSales & Marketing principles, particularly around campaign management and market communicationsUnderstanding of corn market and grower segments (e.g. campaign management, marketing offers, channel strategies, market research techniques)

Critical experience

Experience of developing and implementing marketing communication strategiesHigh quality communication, negotiation and presentation skillsAdvertising, PR, literature production and media processes

Critical technical, professional and personal capabilities

Project management, negotiation, communication, prioritization, analytical skills, strategic thinking.Ability to lead cross functional teams and provide clear and consistent direction on the Campaign processesManaging complex projectsAbility to influence and gain support for key stakeholders

Critical leadership capabilities

Setting direction

lead teams in latest and best new market tools and concepts

Creating edge

 builds a culture of innovation

Drive results

 manage performance to high standards

Collaborates across boundaries

  Collaborates effective across organization

Critical success factors & key challenges

Quality of campaign management and executionEnsure a good understanding of campaign by sales teamCo-ordinating campaigns across countryAchievement of business objectives of campaign and of the country