Agadir
7 days ago
Campaign Management Lead South

We are seeking a dynamic and strategic Campaign Management Lead for South to join our team in Agadir, Morocco. As a key member of our marketing leadership, you will be responsible for developing and executing innovative marketing campaigns that drive growth and market share in south area..

Develop and implement comprehensive marketing campaigns for vegetables products, aligning with overall brand strategy and business objectivesLead cross-functional teams to ensure seamless campaign execution across various channels, including digital, traditional, and in-storeAnalyze market trends, consumer behavior, and campaign performance data to inform strategy and optimize resultsManage campaign budgets effectively, ensuring maximum ROI and efficient resource allocationCollaborate with internal stakeholders and external agencies to create compelling creative concepts and messagingMonitor competitor activities and market dynamics to identify opportunities and threatsProvide mentorship and guidance to junior team members, fostering a culture of innovation and excellencePresent campaign results and recommendations to senior leadership, demonstrating the impact on business performance.

Critical success factors & key challenges

Sound knowledge of business, risk management, financial modelling tools & techniquesUnderstanding of crops and grower segments (e.g. campaign management, marketing offers, channel strategies, market research techniques)Ability to work across boundaries within Marketing Organization with Portfolio Leads, Market Intelligence Manager and Communication & Digital Lead but also outside with Crop Protection Development (CPD) Team and Sales TeamTo lookout for improvements and new ideas by checking competitor peers and other players in the agricultural industry to continually develop and upgrade knowledge and skillsGenerating new insights to influence strategic thinking
Company Description

Syngenta Group is one of the world’s leading sustainable agriculture innovation companies, with roots going back more than 250 years. Our 53,000 people across more than 100 countries strive every day to transform agriculture through tailor-made solutions for the benefit of farmers, society and our planet – making us the world’s most local agricultural technology and innovation partner. Syngenta Group is committed to operating at the highest standards of ethics and integrity. This is a commitment that we are making to investors, customers, society and employees. Syngenta Group is also committed to maintaining a workplace environment free from discrimination and harassment.


Qualifications
Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferredMinimum of 5 years of experience in marketing or advertising, with a focus on campaign managementProven track record of developing and executing successful marketing campaigns in the FMCG industryStrong understanding of the vegetables category, including market trends and consumer behavior in MoroccoExcellent analytical skills with the ability to interpret data and translate insights into actionable strategiesProficiency in campaign management tools and marketing analytics platformsOutstanding leadership and team management skillsExceptional communication and presentation abilities, with the capacity to influence stakeholders at all levelsStrong project management skills and ability to manage multiple campaigns simultaneouslyFluency in English and French; Arabic language skills are a plusDemonstrated ability to work in a fast-paced, results-oriented environmentExperience with budget management and financial planning for marketing campaigns
Additional Information
Willingness to be implemented in the in-scope areaGood English, French and Arabic language skillset required
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