Job Description :

Job Title : Business Development Director, WA/NE/AK

Locations: Off-Site WA – Seattle area 

About the Team

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role:

The Business Development Director WA, AK, NE ensures excellence in the planning and execution of Market growth and profit in alignment with the company's business performance objectives for the Spirits business in the assigned state.  This is primarily achieved through effectively leading, planning, directing, motivating, training, and measuring the Distributor’s direct organizations. Owns the management of the trade marketing agenda to supplement the sales initiatives. 

 

Role is responsible for embedding the Diageo’s vision set within our Distributor partner by providing clear direction and objectives.  Role significantly influences the distributor teams, maintains a two-way collaborative dialogue, emphasizing teamwork, and getting results.    

Role Responsibilities:

Engage with state-level Distributor GMs on ensuring delivery of category financial and executional performance in assigned states 

Identify and implement growth opportunities specific to category in assigned state/s, incorporating trends from latest insights gathered from the field 

Identify and plan local-level activation events that build brand awareness and tell our unique stories to our core consumers 

Equip and empower Distributor Field Sales teams on creating the “perfect outlet” 

Accountable for execution and activation KPIs and market share growth in Strategic Accounts and Independent channels in the market 

Identifies accounts with the greatest potential, allocates resources accordingly 

Deliver financial responsibilities by developing and driving Execution and Depletion performance strategies with cross-functional teams (RGM, Activation, On-Premise, National Accounts, Finance) and Distributors in accordance with national brand, customer, and channel strategies. 

Builds outstanding performance-based relationships with distributors and ensures Diageo’s route-to-market (RTM) is positioned to win for the short, medium, long term.  Is always evaluating RTM strategies and engaging internal support where needed to motivate change as required. 

Must have a strong awareness of the impact of environmental, social, and legal factors as they relate to the sales process, as well as distributor economics and their individual business objectives 

Works with the VP of Performance, RGM & Distributor Managers to identify and deliver pricing strategies in the market  

Ensures that Diageo is growing Market Share in the top accounts through the retail team & connection with distributors.  

 

Financial Accountability 

Depletion-based P&L (dNSV, trade spend, dGP, dGM) 

Shipment-based P&L (NSV, GP, GM) 

Third-party agency marketing budget 

Personal and team’s T&E expenses 

 

Leadership and Dial-Up Behaviors  

Lean into our “dial-up behaviors” and core values  

Be externally curious  

Collaborate efficiently  

Experiment and learn  

Act decisively  

Experience/skills required :

Undergraduate degree preferred and must have 10+ years of market development and selling experience with proven successes in achieving volume and profit targets 

Must have field sales, distributor management, and leading teams experience 

Must have detailed knowledge of financial management, including working applications of financial planning, analysis, and strategy 

Must have skills in pricing analysis and efficiency. Must understand and apply data analysis to drive effective portfolio strategies 

Very positive; highly organized; excellent influencer; exhibits independence/needs little supervision; quick learner; and exhibits resiliency and tenacity in the face of challenge 

Understands supplier/distributor dynamics and product supply chain 

Persuasive selling, negotiation, & problem solving 

Ability to seek out brand growth opportunities through the lens of flawless execution, brand marketing opportunities, and activation that creates consumer engagement 

Moves with considerable pace, inspired to take action, and possesses a steadfast appetite for continuous improvement 

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you!

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Off Site Washington

Additional Locations :

Job Posting Start Date :

2025-05-09

Salary Range:

Minimum Salary:

$144750

Maximum Salary:

$241250

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.  (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.)  The salary range displayed is the salary range for the role’s primary location.