Brand Manager (OTC)
Abbott
As the Brand Manager, the candidate will be fully responsible for leading the assigned therapeutic area portfolio and drive for market leadership and revenue growth. The incumbent will work closely with multiple commercial operations team to ensure success in the development of strategy, creative and execution plans, product support and sales execution.
**Major Duties and Responsibilities**
+ Develop brand plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio.
+ Develop portfolio selling for therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.
+ Build strongmulti-channel engagementplan to maximize opportunities across the channels and stakeholders mix in order to drive promotional campaigns.
+ Monitor, analyze, and evaluate market trends,consumer behavior, and competitor activity to identify market opportunities for TA portfolio.
+ Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve thesales performanceof the TA portfolio.
+ To effectively manage key opinion leader relationships to support continuous education and disease update to healthcare professionals and specialists.
+ Supportbusiness developmentin the expansion of TA portfolio by identifying and developing fact-based business case for new products withbusiness developmentteam.
+ Provideproduct trainingand role play sessions to the sales team to enhance product knowledge and effective selling.
+ Cross-functional collaborationwith other TA portfolios, sales, regulatory, market access, finance andbusiness developmentforintegrated marketingcampaigns, new product developments etc.
+ Support the product listing for institutions (government and private hospitals)
**Skill, Education & Experience**
+ Min 3 years of experience inproduct managementfunction fromhealthcare/pharmaceutical/marketingin multinational company environment
+ Good knowledge ofcomputer-based programsincluding excel, graphics & power point presentation.
+ Good interpersonal, presentation and cross functional skills.
+ Strong analytical and influencing skills.
+ Degree in pharmacy, nutrition, science or equivalent
+ Sound understanding or qualifications inmarketingrelated principles.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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