At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

 

Brand Manager (all genders) 
 

 

You are passionate about selling medical products and love to inspire people with our brands then you are a perfect fit as a  Brand Manager in our team.

 

YOUR TASKS AND RESPONSIBILITIES

 

You implement the brand strategy and take responsibility for activation planning and conception, as well as overseeing the resulting activations as part of your roleManaging the brand within the overall portfolio strategy is part of your responsibility, and you identify new growth opportunitiesYou actively drive day-to-day brand management across all marketing mix elements. Planning and implementing strategies to achieve in-market objectives, such as sales levels and market share, are part of your roleYou hold sales and budget responsibility, including monitoring, planning, and controlling the brand's in-market performance and internal KPIs (Net Sales, Profit & Investment, profitability)Conducting continuous data analysis (monitoring market trends, brand performance, and competition) and making data-driven conclusions and recommendations to enhance in-market brand performance is part of your responsibility. You keep the TB4L framework, including 7P analysis, up to dateYou actively contribute to developing the local full-funnel media strategy in close collaboration with the Media/Digital Manager, E-commerce Team, and Media Agency partners. This includes media briefing, planning and execution, post-buy analysis, and managing specific media research studiesCollaborating strongly within the local category team to ensure successful activation of patients, consumers, and shoppers is part of your role. You also work closely with the customer teams to meet the needs of the retail channelYou maintain a close exchange and cooperation with the Brand Activation Managers in Austria to generate efficiencies for the DE/AT country cluster

 

WHO YOU ARE

 

We are excited about your talent and passion for this position. Attracting the right talent is important to us. We would be happy to work with you to identify and create the career and development opportunities you are looking for. And if you don't meet all the requirements, we still look forward to receiving your application. We are all constantly learning!

 

You have a relevant university degree (Master's or similar, ideally with a specialization in marketing) or an equivalent qualificationYou bring several years of experience in Marketing and CommunicationHaving both operational and strategic experience in OTC or FMCG marketing is part of your backgroundConsumer-centric thinking is part of your mindset, and you excel in problem-solving while demonstrating entrepreneurial and strategic thinkingExperience in Sales and/or Trade Marketing is beneficial and adds to your skill setYou possess strong analytical skills and remain flexible and adaptable to changesBeing a team player is essential, and you thrive when working collaborativelyNative German and fluent English skills, both written and spoken, complete your profile

 

WHAT WE OFFER

 

Our benefits package is flexible, appreciative, and tailored to your lifestyle, because: What matters to you, matters to us! 

 

We ensure your financial stability through a competitive compensation package, consisting of an attractive base pay, our performance based company bonus and a global, equity-based cash plan with a four-year duration. In addition, managers can recognize special contributions by granting an individual performance award or top performance award.Hybrid work models: Whenever it is possible, you will have the flexibility to work how, when and where it is best for you.Your family is a top priority. We offer loving company daycare centers at multiple locations, support in finding childcare, time off for the care of elderly or dependent family members, summer camps for children, and much more.We support your professional growth by providing access to learning and development opportunities, training programs through the Bayer Learning Academy, development dialogues, as well as coaching and mentoring programs.We promote health awareness and opportunities for selfcare through various measures, such as free health checks with the company doctor and our health platform #machfit.We embrace diversity by providing an inclusive work environment in which you are welcomed, supported, and encouraged to bring your whole self to work.

 

This position is to be filled at Bayer Vital GmbH and is limited to 2 years.
 

YOUR APPLICATION

This is your opportunity to tackle the world’s biggest challenges with us: Maintaining our health, feeding growing populations and slowing the rate of climate change. You have a voice, ideas and perspectives and we want to hear them. Because our success begins with you. Be part of something big. Be Bayer.

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
 

Location:           ​​ ​   Leverkusen​

​​Division: ​               Consumer Health​

Reference Code:  832648​