Job Description: Campaigns Marketing Manager - Higher Education 

Pearson India Marketing Team 

Position Overview 

Pearson India is seeking a dynamic and results-driven Campaign Marketing Manager to join our Marketing team for the Higher Education vertical. The role focuses on creating customer-focused marketing campaigns that elevate brand awareness, engage educators and students, and contribute to sales growth. This role requires a proven track record of developing and executing multi-channel marketing campaigns including account based marketing.  

Reporting into 

Senior Manager – Marketing, Higher Education 

Key Responsibilities 

Plan, execute, and optimize full funnel B2B and D2C marketing campaigns that align with commercial objectives and regional priorities. 

Lead the development and execution of Account-Based Marketing (ABM) campaigns, collaborating closely with sales to identify and target high-value accounts and ensuring content and messaging are tailored to the needs of each account. 

Collaborate with internal teams to enhance and optimize our regional eCommerce presence, focusing on improving the customer journey, boosting online conversions, and driving sales growth. 

Devise, manage, and execute digital marketing campaigns, including paid social, PPC, SEO, and email marketing, ensuring best practices, strong targeting, and maximum ROI. 

Continuously monitor, analyze, and report on campaign performance, using data-driven insights to optimize and refine digital marketing efforts for greater impact. 

Collaborate with internal and external stakeholders to create compelling content and creative assets tailored to regional audiences. 

Act as a key regional marketing contact, aligning with central functions and local sales teams to align campaigns with business priorities. 

Qualifications 

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred. 

Experience:  

3-5 years of experience in campaign planning and execution  

Strong understanding of ABM principles and best practices. 

Excellent communication, collaboration and interpersonal skills. 

Creative thinker with excellent copywriting skills to develop compelling campaigns that resonate with diverse audiences 

Proficiency in marketing automation platforms and CRM systems – Salesforce or other similar platform. 

Analytical mindset with the ability to interpret data and make data-driven decisions. 

Ability to work collaboratively in a fast-paced, dynamic environment. 

Graphic design or video editing skills are desired but not essential. 

About Pearson India 

Pearson India is a leading provider of educational materials, technologies, assessments, and related services for higher education. Our mission is to equip students and educators with the tools and resources they need to succeed in a rapidly evolving academic landscape. Join us in our commitment to transforming learning and making a difference in education. To know more, visit us at in.pearson.com