Brand Activation Lead Japan 

     

YOUR TASKS AND RESPONSIBILITIES:

 

Develop G2M approach & strategy for each brand based on aligned business strategyLead channel activity & Promotion, Media Planning, online & Offline activity planning, execution, tracking; evaluation, analysis, and making improvementImprove effectiveness & efficiency by optimizing budget & phasing continuouslyAlign the overall strategy & plan with Strategic Business Partners, Partners (including HCP, Retail, Distributor, Hospitals/Clinics) which align with customer needs and market environment and cascade downLead customer planning process to enable business achievementLead cross function team to achieve the overarching biz objective & improve internal/external communications continuouslyLead Planning in key financial circles: annual and quarterly BTL activity planning, communication, execution, evaluation, analysis, and provide further improvement proposalLead budget application and approval, control actual monthly expenses within budget, evaluate ROI from different perspectives, e.g. by activity, brand, channel/region, etc.Lead cross-channel program team to design and implement promotion campaigns, mange promotional materials design, production, distribution, and correct usage

 

 

WHO YOU ARE:

 

Bachelor's degree or aboveAt least +15 years working experience with minimum 5 Years of Leadership position in a Consumer health/ FMCG marketing roleExcellent MKT fundamentals & Digital NativeTop FMCG MNC Marketing & Digital experience is a must. Healthcare experience is added valueSelf-driven & Result orientedExcellent English both oral and writing Key CompetenciesDemonstrated capability in leading and inspiring diverse teams and individuals to work together to accomplish common goalsProject management skills, leading a multi-function teamSuperior influencing skills Ability to work under pressure

 

 

WHAT BAYER CAN OFFER YOU:

 

We offer a competitive a salary package consisting of an annual basic salary and Short-Term Incentive (STI) bonus and top performance award and so on, tailored to your role at BayerWe provide various special paid day-offs on top of given annual paid vacation days. Also, we promote work-life balance by offering employees flexible working hours and home-office arrangements depending on your job nature in alignment with your managerWe support your professional growth by providing learning and development opportunities through training programs, regular feedback and project participationsAt Bayer, our employees are welcomed, supported, and encouraged to reach their full potential. We also embrace and respect diversity by providing an inclusive and fair work environment for all employeesWe provide various attractive corporate benefit programs for all of our valuable employees such as DC pension plan, health and medical support by Bayer Health Insurance Association, Benefit Club membership, and life insurance 

 

  Date of Employment:ASAP   Division:Consumer Health  Location:Japan : Tokyo : Tokyo   Functional Area:Marketing  Position Grade:VS 1.3   Employment Type:Regular Work Time:09:00 - 17:30   Contact Us E-Mail  

recruiter_jp@bayer.com