Location(s):

United States of America

City/Cities:

Whitestone

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

June 29, 2025

Shift:

Job Description Summary:

BODYARMOR is a fast paced, dynamic environment where brand builders work together with the goal of becoming the number one sports drink! Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR team. BODYARMOR builds camaraderie amongst co-workers, and helps develop valuable relationships, with common goals in mind. BODYARMOR exudes an entrepreneurial culture combined with the resources and insight of one of the world’s most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives people the ability to go above and beyond expectations, multi-task, meet deadlines, and have fun accomplishing goals.

BODYARMOR Sports Nutrition is looking for an Associate Brand Manager, Powerade to join our team.

The Associate Brand Manager, Powerade provides support to the strategy, development, and execution of marketing plans for Powerade on behalf of BODYARMOR Sports Nutrition. The role of the Associate Brand Manager involves providing key Marketing support to the Senior Brand Manager and VP of Brand, as well as to inform, educate, and engage by strategically creating marketing and sales plans to further grow these product platforms in alignment with overall business objectives.

RESPONSIBILITIES:

Co-Pilot platform marketing strategy development, fueled by consumer insights, category trends and brand equities including:Focused Campaign DevelopmentConsumer Messaging & CreativeIn-store merchandising/creativeProperty activationProduct InnovationAdvertising & Media strategyPartner programsPublic Relations/influencer/social marketingLead weekly brand score card to keep Corporate Marketing department and cross-functional partners updated on weekly sales insights.Collaborate with shopper and customer marketing in developing unique marketing programs that appeal to consumers in support of both long-term and short-term business priorities.Provide administrative support to the development of tools that allow Corporate, Shopper & Field Marketing teams to execute 360-degree programs.Assist in developing briefs for all relevant creative projects (packaging, retail point-of-sale, social media, website, advertising, etc.) and providing feedback on creative output to ensure it supports brand strategy.Subject matter expert by continuously keeping abreast of purchaser, consumer and industry insights that can be used to develop more powerful consumer communications and marketing programming.Assist in managing timely communication of marketing initiatives to cross-functional groups: commercial, bottler execution, customers teams, corporate and field marketing as well as senior management.Assist in developing comprehensive presentations for partners, retailers, and internal cross-functional presentation. Contribute to the development of written briefs for use by agencies (creative, advertising, packaging, partner activation, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.)

REQUIREMENTS:

Bachelor's degree required, preferably in Marketing, Business, or a related field; MBA preferred.3-4 years of relevant professional experience in marketing requiredExperience in Brand or Media Marketing with a focused CPG product(s) (preferably beverage)Experience gathering and analyzing sales, consumer and shopper data from owned and syndicated toolsStrong analysis, creative thinking, planning, organizing and problem-solving skillsPassion for understanding consumer behaviorStrong attention to detail.  Self-starter.  Team player.Ability to adjust on the fly and thrive in an ever-changing environmentAbility to travel (~20% of time)

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Pay Range:

$86,300 - $113,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

7.5

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.