Working as the key liaison between marketing and sales to plan/deliver category growth by managing internal and customer stakeholders to provide the appropriate marketing tools and customer campaignsDeveloping/executing annual category and joint business plans with customersBuilding in store communication and best in class POS strategy across touch points per channelChampioning digitalization of shopper marketing strategyContributing to the overall marketing strategy, plan and brand portfolio strategy as the shopper and trade expertBuilding and driving Strategies: Business partner with the D4C teams to shape & deliver the Channel strategy online & offline across Retail, FS, Gifting, as well as the CGS (Category growth strategy) and Category trade story,Being the Shopper Insight/CMI’s key business partner to lead for the embedding of shopper insight info,Leading consumer research activities, CRM tools and translating insights into commercial strategies,Optimizing a double digit in-store marketing budget and managing relations with external agencies to ensure that first class service levels,Setting and measuring in-store KPIs for field sales teams across channels to ensure everyday perfect execution,Creating annual Customer Marketing plan including budget need & allocation, promo guide, shopper activation plan,Proven track record of delivering operational excellence.

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