For +135 years The Coca-Cola Company has grown to become the most recognizable brand in the world. In 2020 we launched the Alcohol Ready to Drink category in Latin America. Due to the category growth, we are expanding our product innovation and looking for pioneers that know how to expand their thinking and bring new ideas to life. This is an exciting opportunity to be **The Senior Manager North** to accelerate ARTD sustainable profitable growth in Mexico, providing strategic direction, identifying, and maximizing growth opportunities aligned with the OU ambition and priorities. **What You'll Do for Us** + General Management Accountability of ARTD portfolio in North Region (4 Bottlers: CDF, ARCA, Colima y Nayar) + Drives top line growth for ARTD Portfolio by leading the implementation of key commercial activities to win at the market + Ensures the execution, tracking and performance of the Business Plan and other strategic initiatives + Support the Modern Trade, On-trade and 3rd space expansion removing barriers andenabling growth working closely with the C&CL team. + Lead strategic ARTD projects in the zone and across the OU: City Centric, Product Launch, S&OP evolution, RTM models, competitiveness or performance turnarounds. + Enables the development of new capabilities, the resources required and the plan to unlock the value of our portfolio across channels (disruptive POS, cold is sold, cattman, etc) + Lead and influence the agenda across areas and internal & external stakeholders to foster trust and a growth mindset to ensure sustainable category growth. + Partner with marketing team to implement category and brand prioritization capitalizing consumer and customer needs, identifying new market opportunities and improving business competitiveness. **Qualifications & Requirements** + +7 years of experience, working in general management, with P&L accountability with experience in Franchise Leadership, Key Accounts or commercial similar areas. + Previous experience in Alcohol Industry is highly preferred. + Fluent English is required + Set the agenda and influence key stakeholders - Must possess excellent relationship building skills, as well as strategic leadership abilities + Demonstrate passion for selling, negotiating, relationship building in an entrepreneurial environment. **SKILLS:** Set the agenda, Enterpise mindset, Effective & Executive Communication, Franchise Leadership, Leadership & Positive Influence, Negotiation, Entrepreneurial Mindset and Strategic Direction, Multifunctional Leadership. **What We Can Do For You** **Iconic & Innovative Brands:** Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more. We believe the Alcohol category will become a billion-dollar category for the Company. This is your opportunity to be a leader building that category across Latin America! **Creative Team Culture:** Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation. **Exposure to World Class Leaders:** Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. **Global Community of Belonging:**  We're an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.  **Purpose Driven:**  Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products **.** **LOCATION:** **Monterrey, Nuevo León México** **Skills:** Distribution Operations Management; Business Plan Implementation; Customer Relationship Management (CRM); Annual Business Planning; Financial Performance Management; Teamwork; Channels Strategy; Negotiation; Contract Management; Strategic Leadership; Capacity Planning Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.