Reporting to the Operations and Growth Lead/Commercial Lead, the Agribusiness Manager will be responsible for implementation of Digifarm’s growth and business development initiatives in the assigned territory. This role will augment the top and bottom lines through continuous growth in valuable customers and transactions, drive new customer acquisition at scale, test marketing strategies, refine user experiences and analyze market/customer data to efficiently attract the right customer mix on an ongoing basis.

The role will guide, coordinate, and provide support to operations teams in executing growth plans and inform Digifarm’s product development by providing actionable insights to product teams to prioritize building functionality that attracts, engages, and retains customers profitably. The role will bring input to expansion of the total addressable market/territory and explore adjacent markets, products, demographics to expand the viable customer universe over time.

The role will be located in Mt. Kenya and Greater Western.